Work · Coaching community · identity
Sunlight Club
An identity for a coaching community built around one idea: peak aliveness.
Challenge
A health and coaching program needed a brand that felt warm and human, not clinical. It had to work on a T-shirt, an app icon and a PDF.
Insight
The program is about coming alive, so the mark had to feel like the sun on your skin. I didn't want an abstract swoosh. I wanted a person, arms up, lit from behind.
What I made
A hand-drawn figure inside a radiating sun, built into a circular badge with the tagline “Peak Aliveness,” a horizontal lockup, and a stained-glass arch variation. The palette of ochre, ember and warm yellow runs through the Circle community, the FAQ and guide covers, and the merch.
What it did
Members get one clear world from the welcome screen to the shirt they wear outside. The identity does the recruiting before anyone reads a word.
