Work · Winery · brand direction
Cowhorn Vineyard
Brand direction, site refresh and social strategy for a biodynamic Oregon winery.
The work
Cowhorn already had a beautiful mark and labels. My job was to make the story around them match: what the brand says, how the site moves visitors from vineyard to bottle, and how the social feed shows a biodynamic farm in real life.
Approach
Lead with the land and the people, and let the labels do the quiet work. Direction for the site refresh and a social plan built on the property's architecture, gardens and farming rituals.
The pitch
PICK's marketing strategy deck for Cowhorn started with the story, then a moodboard, then the site, content, email, funnels and paid search. It was built to show the client how the brand would reach wholesale buyers and drinkers alike.
Credit
Labels and mark are by the winery. Photography by a hired freelancer. My role was brand direction and strategy.
